Beard Papa at Shibuya Go
Location: Japan, 〒150-0043 Tokyo, Shibuya, Dogenzaka, 2 Chome−2−1 渋谷地下街しぶちか2−2
Shibuya, Tokyo
A beloved Japanese cream puff specialist serving freshly filled choux pastries in Shibuya's underground shopping arcade.
A beloved Japanese cream puff specialist serving freshly filled choux pastries in Shibuya's underground shopping arcade.
Beard Papa is a celebrated cream puff specialist that has been crafting its signature choux pastries since 1999, growing from a single Osaka shop to over 550 stores across 14 countries. The Shibuya Chikagai branch sits conveniently in the underground passage beneath the scramble, making it an easy stop for a sweet pick-me-up whilst exploring the area.The shop is known for its made-to-order cream puffs, piped fresh with a choice of custard, chocolate, or seasonal flavours just moments before handing them over. The crisp choux shell gives way to a generously filled, velvety centre that has earned the brand a devoted following across the globe.
Open daily from 10am to 9pm, the kiosk-style setup is designed for takeaway rather than lingering, so grab a few and enjoy them on the go as you wander through Shibuya.
Operating Hours
Overall Rating
Based on 84 Google reviews
Negative Reviews
O and N
Unfortunately, they sold out on the cream so no puffs! Disappointing as it wasn't even closing hours!
Positive Reviews
Shane Jenek
I had a Strawberry Cream Puff and it was really delicious.
A M
ONe of my favorite quick desserts to get! Love it when they have special flavors too like peach , strawbery, etc!
Amanda
Hands down the best cream puff ever! Nothing compares. You have to try it. Light, thin, crispy and the cream is just divine. Everytime we come we try all flavours and they are all so good. My fav is the original though. You have to try this!
reggiis
Beard Papa’s custard cream puffs are my absolute favorite. Every time I come to Japan, this is a must for me. The custard is rich, smooth, and perfectly balanced-not too sweet-and the pastry is always fresh and light. Simple, comforting, and consistently delicious. If you’re in Japan and love desserts, this is a must-try. I never skip it.
Write a Review
Photo Gallery
Beard Papa
beard papa storefront with melon pan advertisement
The image shows the exterior of a shop called 'beard papa' with visible signage on the building facade. A bright yellow wall features an illuminated poster advertising 'melon pan shoes' priced at ¥230. The entrance includes glass doors and windows displaying interior items, including numbered shelves and promotional materials inside.
beard papa storefront
Photo of the exterior entrance of a beard papa shop, showing glass doors with illuminated signage and a mobile pick-up area.
Cream Puff with Tea
A close-up of a golden-brown cream puff dusted with powdered sugar, filled with creamy custard and garnished with mint leaves on a white plate. In the background, there is a cup of tea on a saucer, along with cutlery resting on a wooden surface.
beard papa menu display
A printed menu board featuring various cream-filled pastries, including caramel and custard flavors, with prices in yen. The top section highlights a limited-time offering called 'Yoshinaga Milk Caramel' priced at ¥290 per piece. Below are six other items like Custard Cream Puff, Matcha Cookie Cream Puff, and others, each with their respective prices and descriptions.
beard papa promotional display
A close-up of a glass display case containing packaged chocolate-covered confections from the brand 'beard papa'. Promotional posters advertise limited-time offers, including a 'Custard Set' priced at ¥1,150 and another item at ¥280. The products feature rich chocolate coatings with visible nuts or cream fillings.
Strawberry and Custard Pastry Advertisements
A display of promotional posters featuring various strawberry and custard-filled pastries, including 'Ichi-go & Custard Set' and other limited-time offers with prices listed in yen.
Dessert Display at Counter
A close-up view of a dessert display on a counter, featuring various pastries and cakes arranged in rows with price tags. A digital cash register is visible to the left, along with a glass container and some papers. The setting appears to be inside a shop or cafe.
beard papa advertisement display
A promotional poster for beard papa's Black Mon Blanc Shue, featuring a cross-section of the dessert with cream filling and chocolate coating. The poster highlights a limited-time offer at Yabu-ya Kashiwa branch. In the background, there are other baked goods visible in a glass case.
Bread Popa Store Interior Display
A close-up view of a bakery display case featuring various pastries and promotional posters. Visible items include croissants, danishes, and chocolate cakes. Posters advertise special offers like '1 month subscription sets' with prices ranging from ¥1,450 to ¥2,420. A sign promotes 'Fondant Chocolate' cake. The store also displays an Uber Eats logo.
Doughnut Display with Price Signs
A glass display case filled with assorted doughnuts and pastries, including glazed, chocolate-covered, and fruit-filled varieties. Above the display are multiple colorful posters advertising special sets like 'Father's Day' deals and limited-time cream puff promotions. A small sign indicates some items are out of stock.
Mango Coconut Cream Puff Ad
A promotional poster featuring a mango coconut cream puff with vibrant yellow and orange colors, highlighting the product's creamy filling and crispy exterior.
Custard Dinosaur Egg Cream Puff Advertisement
A close-up of a printed advertisement featuring a custard-filled pastry with a dinosaur theme. The ad includes Japanese text announcing a sale start date of June 18th, along with the price of ¥280 per item.
Food Menu Display
A close-up of a food menu board featuring various desserts and snacks, including Black Mochi Puff, Custard Cream Puff, and Strawberry Cheesecake. A hand points to one of the items.
Bakery Display Window
A bakery display window featuring a variety of pastries and snacks, including croffuts, cupcakes, and bread rolls. A menu board is visible with prices and descriptions in Japanese.
Strawberry Cheesecake Advertisement
A promotional poster featuring a strawberry cheesecake with Japanese text and pricing details.
C.C. Lemon Shou Ad
A brightly lit advertisement poster featuring a lemon-flavored shou pastry with white cream filling. The ad highlights '期間限定コラボ' (limited-time collaboration) and mentions a special set price of ¥1,170 for six items. A smaller sign below indicates a 7-day limited offer.
Bakery display with packaged goods and price list
A person holds a wrapped pastry in front of a glass display case filled with various baked items, including chocolate-covered treats and cakes. Price tags are visible on the left side of the display.
Godiva Chocolate Langue de Chat Choux
A promotional display featuring Godiva's 'Chocolate Langue de Chat' choux pastry, a limited-time offer priced at ¥390 per piece. The image highlights the rich chocolate cream filling and drizzled exterior of the pastry.
MORINAGA New Product Advertisement
A poster advertising a new limited-time product from MORINAGA and beard papa, featuring chocolate-covered wafer sticks with cream filling.
Baked Pastry in Wrapper
A close-up photo of a golden-brown, flaky pastry wrapped in white paper with an orange logo featuring a cartoon character wearing a hat. The pastry appears to be a cookie or biscuit, possibly filled or layered, held by a hand against a neutral background.
beard papa shop interior view
Interior shot of a modern food court or mall corridor featuring the 'beard papa' storefront on the left with visible signage and menu boards displaying prices like ¥1,460 and ¥950. Several customers are browsing or walking through the space under linear ceiling lighting.
Cream Puff with Whipped Cream
A golden-brown cream puff pastry dusted with powdered sugar, split open to reveal a generous swirl of creamy filling. Served on a small white plate garnished with fresh mint leaves, set against a soft beige background with a blurred teacup in the distance.
Baked Pastry with Cream Filling
A close-up of a golden-brown baked pastry, dusted with powdered sugar, split open to reveal a creamy yellow filling inside.
Chocolate and Custard Puffs
Two pastries on a dark surface: one covered in glossy chocolate, the other filled with yellow custard.
Bakery Display Window
A bakery display window featuring various pastries and breads, including croissants and buns. Posters advertise mobile app downloads and special promotions.
beard papa storefront interior view
Interior shot of a shop entrance showing promotional signage in Japanese, hand sanitizer bottle on counter, and a person walking by outside.
Convenience Store Display
A close-up view of a convenience store display case featuring promotional posters and payment options. A large poster advertises 'Rich Butter Milk Shue' with an image of butter slices and a pastry, priced at ¥250 per piece. Below the main advertisement are logos for various credit cards including JCB, VISA, Mastercard, Discover, and Amex. There is also a notice about Tokyo Card and Tokyu Card points not being applicable. In the background, a staff member wearing a yellow cap and mask is visible behind the counter. The scene includes additional signage such as Uber Eats delivery availability and a price list on the left side.
Strawberry Cheesecake Advertisement
A promotional poster featuring a strawberry cheesecake pastry with visible cream filling, surrounded by strawberries and Japanese text indicating it is a limited-time offer priced at ¥250.
Cheese-filled pastry
A hand holds a partially eaten, golden-brown fried pastry with a creamy cheese filling visible inside. The pastry rests on white wax paper.
Cookie Cream Puff Display
A bakery display case showing cookie cream puffs, with a sign listing prices and images of the products.
Chocolate Pastry in a Food Court
A hand holds a partially eaten chocolate-covered pastry with cream filling, wrapped in branded paper. In the background, a brightly lit food stall with yellow signage displays pastries behind glass. A staff member is visible at the counter, and customers queue nearby. Posters and signs are present on the right side.
Cat with Pastry
A close-up photo of an orange tabby cat licking a powdered pastry held in a branded paper wrapper.
Cookies & Cream Shop Interior View
A brightly lit shop interior with customers standing at the counter, visible through large glass windows displaying colorful signage and products.
Baked Goods Display
A bakery display case filled with various pastries, including cream puffs and other baked goods. Yellow bags are visible in the background.
Cheese Croissant
A close-up of a golden-brown flaky croissant, partially eaten to reveal a generous filling of melted yellow cheese and creamy white cream.
Beard Papa's Packaging
A close-up of a white paper wrapper with an orange logo and text. The logo features a cartoon bearded man wearing a hat. Below the illustration, Japanese text reads 'ビァードパパの作りたて工房' (Beard Papa's Freshly Made Workshop), followed by English text 'beard papa's'. The wrapper is placed on a speckled off-white surface.
Strawberry Cream Puff with Chocolate Shell
A hand holds a golden-brown cream puff filled with white cream and sliced strawberries, topped with chocolate glaze and silver sprinkles. Background shows part of a person in black clothing sitting on tiled floor near an open box containing branded paper.
Bakery Display Counter
A bakery display case filled with various pastries including croissants, danishes, and churros. A staff member wearing a yellow hat and mask is visible behind the counter. Signs advertise seasonal promotions and prices in Japanese.
beard papaya display case
A glass display case at a shop showing various snack items, including long breadsticks and chocolate-covered treats. Posters advertise products like 'ナッツ' (nuts) and '枝' (branches), with prices listed in yen. Staff wearing yellow hats are visible behind the counter.
Food stall interior view
A food stall with a glass counter, customers ordering inside, yellow walls, and various signs and menus displayed.
Pastry Shop Interior Display
Interior view of a bakery or pastry shop featuring a wooden sign with a stylized face logo above a stainless steel counter. In the foreground, trays display various pastries including eclairs and cream-filled donuts labeled in Japanese (e.g., 'Ecreaushu', 'Bai Kolone'). A metal pitcher sits on the counter, and hand sanitizer is visible near the right edge.
Godiva Chocolate Packaging with 25th Anniversary Banner
A close-up photo of a Godiva chocolate bag in the foreground, featuring the brand logo and Japanese text 'ショコラ ランドドジャシュ' (Chocolate Land). Behind it is a yellow promotional banner celebrating '25周年' (25th anniversary) with Japanese text 'わくわくがぞくぞく!' (Excitement bubbling up!) and an illustration of Santa Claus. The items rest on a dark wooden surface.
Chocolate Eclair
A chocolate-covered eclair with sprinkles, wrapped in white paper and resting on a textured napkin.
Nearby Shops
JOHNS ICE CREAM SHIBUYA109
Art-meets-gelato shop with custom icing-cookie toppings and Jersey milk gelato,
View ShopMarion Crepes
Japan's original crepe shop since 1976, serving over 70 varieties from the basem
View ShopgoodNess渋谷
Hawaiian cafe and bar from Kona's Coffee - sunrise pancakes to sunset cocktails
View Shop