LONG!LONGER!!LONGEST!!! at Shibuya Go
Location: Japan, 〒150-0001 Tokyo, Shibuya, Jingumae, 1 Chome−7−3 キュートキューブ原宿 1F
Harajuku, Tokyo
A playful snack shop on Harajuku's Takeshita Street, famed for its wildly long tornado potatoes and candy floss.
A playful snack shop on Harajuku's Takeshita Street, famed for its wildly long tornado potatoes and candy floss.
LONG! LONGER!! LONGEST!!! is a theatrical snack stall on Takeshita Street in Harajuku, specialising in food that is as fun to photograph as it is to eat. The headline act is the tornado potato, a whole potato spiral-cut and fried on a long skewer, available in three sizes with the longest stretching an impressive 52 centimetres.Beyond the spuds, the shop also turns out churros and fluffy cotton candy in equally oversized portions, all made fresh in front of you. The whole experience is very much part of Harajuku's kawaii street-food culture: bright, loud and unashamedly Instagram-friendly.
This branch sits inside CUTE CUBE HARAJUKU on the ground floor, just steps from Takeshita Street's main strip. It is cash-only at some locations, so come prepared, and expect queues on weekends when the street is at its busiest.
Operating Hours
Overall Rating
Based on 344 Google reviews
Negative Reviews
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Positive Reviews
OISHI FOOD BY T.
I wish they had any Halal seasoning. All of their 3 seasonings are Haram for Muslims. But you can buy it without seasoning as its fried in vegetable oil. The potato was great even without any seasoning! Please launch some Halal/ Muslim friendly seasoning.
Nash Lin
Long tornado potato is long for kid size. My kid like it with bbq powder. I got myself a coin with cheese which is cheesy and unique. Surprisingly the long queue moves fast too. Must try street food.
夏美
Located in Takeshita dori, Harajuku. It has been popular ever since for both the Japanese and foreigners. …
Jianhui
Lovely place with delicious snack, saw the long queue and decided to try out. Waited for about 15 mins before I get my hands on the food. Worth a try if you got the time to spare.
Lal Hussain
Funky spiral used potato, cooked fresh to order. Tasted good and staff were very friendly.
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Photo Gallery
LONG!LONGER!!LONGEST!!!
Harajuku Long Lemonade Soda and Tornado Potato Signage
A close-up photo of a shop entrance featuring a yellow promotional signboard attached to the glass door. The sign advertises Harajuku Long Lemonade Soda with three flavors (blue, yellow, pink) at 750 yen each. It also promotes Tornado Potato, showing different sizes like 'Choose & Freeze' and 'Tornado'. A large fried chicken piece is displayed with cheese sauce, labeled as selling 2000 units per day for 750 yen. In the background, part of another poster with Japanese text is visible on the left side.
Long! Longer!! Longest!!! Shop Entrance
A street-level view of a shop entrance with bold signage reading 'LONG! LONGER!! LONGEST!!!'. The facade features hanging flower pots, a mesh balcony railing, and a circular logo above the sign. People are gathered at the doorway, some waiting in line. A large yellow poster board shaped like an ice cream cone is visible on the right side.
Cute Cube Animal Cafe Exterior
Photo of the physical exterior entrance and storefront facade of Cute Cube, featuring a large sign with animal images (sloth, hedgehog, owl, chick, iguana) labeled 'ANIMAL CAFE 3F' above the entrance. The building has pink walls with colorful mosaic-style lettering spelling 'CUTE CUBE'. A traffic sign is visible on the right side.
Tornado Popcorn Shop Front
A shop front with a large yellow sign advertising 'LONG! LONGER!! LONGEST!!!' and featuring an image of a girl eating popcorn. The entrance is bustling with people, including children waiting in line. A vertical banner on the right side also promotes popcorn.
BIOON! Store Entrance
Photo of the physical exterior entrance of a BIOON! store, featuring yellow and white striped walls with large 'LONG!' branding on the facade. A glass door is open, revealing an interior with similar yellow wall designs and staff behind a counter.
Cute Cube Harajuku Exterior
A multi-story building with a prominent 'CUTE CUBE HARAJUKU' sign on the facade, featuring colorful confetti-like patterns and a large sculpture of figures on top. The entrance is visible at ground level with people gathered outside.
Longest in Japan Shop Front
A storefront with bold signage reading 'LONG! LONGER!! LONGEST!!!'. A large sign displays Japanese text and English stating 'THE LONGEST IN JAPAN' alongside an image of a long, spiral-shaped food item. Another poster advertises ice cream bars with text indicating daily sales figures. People are visible near the entrance.
Harajuku Long Lemonade Soda & Tornado Potato Set
A promotional poster advertising a set meal featuring Harajuku Long Lemonade Soda (24cm) and Tornado Potato (52cm). The poster highlights the soda in three flavors: Ramune Taste, Wasei Lemon, and Grapefruit Flavor. It mentions that this combination is available at a discounted price of ¥1,450, down from ¥1,600. The text emphasizes that the lemonade soda is the longest in Japan.
Food Menu Display
Two menu boards displayed side by side on a wall. The left board advertises 'Longest Potato' with various sizes and prices, while the right board promotes '10 Yen Bread'. Both menus feature colorful graphics and Japanese text alongside English translations.
Tornado Potato and Bread Menu Display
Two yellow menu boards mounted on a gray wall near an entrance. Left board advertises Tornado Potato with size options (650円, 750円, 810円) and flavor choices. Right board promotes 10 Yen Bread at 650円, noting over 2000 sold daily.
Food Advertisement Poster
A close-up of a printed advertisement featuring fried potato products and bread items, with Japanese text indicating prices and sales figures.
Cheese Dog and 10 Yen Bread Ad
A promotional signboard featuring a cheese-filled fried dog and 10 yen bread, with prices listed in Japanese.
Food Advertisement Poster
A bright yellow promotional poster featuring a smiling woman surrounded by heart-shaped marshmallows and a spiral potato snack. The top section lists 'Tornado Potato' items with prices (800円, 700円, etc.) marked as SOLD OUT. Below is an image of a cheese-covered fried item labeled 'HARAJUKU CHEESE HOT DOG' priced at 700円, with text claiming it's the best-selling original in Japan.
Food display signs with menu items
Two clear acrylic display boards on a counter showing food products and prices. Left board features '1日2000本! 日本一売れた チーズドッグ' (Japan's best-selling cheese dog) with an image of a cheese hotdog and price list including Cheese Hotdog at 700 yen. Right board shows 'LONGER!! LONGEST!!!' Tornado Potato with a photo of a person surrounded by hearts, listing potato varieties like Longest (52cm), Longer!! (46cm), Long (36cm), and 600 yen item, plus Strawberry Candy at 800 yen. A 'SOLD OUT' sticker is visible on the right board.
Japanese Food Advertisements
A promotional poster featuring various Japanese food items, including 10 yen bread with cheese, a long spiral potato, and a cheese hot dog.
Japanese Food Advertisement Poster
A vibrant yellow promotional poster featuring a smiling woman surrounded by heart-shaped candies, advertising various food items including spiral potatoes and rainbow candy. The poster highlights a record-breaking sales claim of 2000 units in Japan and showcases images of cheese doughnuts and other snacks with prices listed.
Tornado Potato Menu Poster
A yellow promotional poster advertising Tornado Potatoes with size and flavor options, featuring images of spiral-cut fries and pricing details.
Harajuku Strawberry Fetish & Tornado Potato Ad
A promotional display featuring a red poster with strawberries and Japanese text, alongside a yellow poster advertising the longest tornado potato in Japan. The posters are mounted on a stand, likely outside a shop.
Rainbow Dessert Menu Display
A close-up of a printed menu board featuring three dessert items with Japanese and English text, placed on a table next to a metal tray.
Tornado Potato and Churros Display
A hand holds a tall, spiral-cut fried potato (tornado potato) next to a digital menu board displaying prices and images of food items like churros.
Harajuku Long Bread Ad
Outdoor display featuring a large cutout of an extremely long bread stick, labeled 'Japan's longest in Japan' and 'Enjoy Harajku'. A separate sign advertises '10 yen bread', showing a cross-section with cheese filling and pricing at 600 yen per piece.
Street Food Advertisements in Japan
The image shows a street scene with two prominent advertisements. On the left, there is an ad for 'Marajuku Long' ice cream bars, featuring a person holding a phone and pointing at it. The ad mentions that 2000 units are sold daily and lists prices like 750 yen. On the right, there is a large sign promoting 'the longest in Japan,' showcasing a long, spiral-cut potato chip or similar snack item. A person's hand is visible on the far left, interacting with the first advertisement.
Kitchen Interior View
Interior shot of a food preparation area with stainless steel counters, cooking equipment, and staff preparing food. Customers are waiting at the counter. Visible signage includes 'GER!! LONGEST!!!' on the hood and 'FASHER!' on a yellow sign above.
Fried Food with Sauces
A close-up of a hand holding a breaded, fried food item (possibly a nugget or chicken piece) in brown paper, drizzled with ketchup and mayonnaise. To the left, a spiral-cut potato chip is visible. In the background, there's a blurred interior scene with people, including someone in a pink jacket, and a sign with text like 'LONGEST!!!'. A stainless steel refrigerator is also visible.
Food Service Counter Interior
Interior view of a food service counter with yellow and gray decor, stainless steel kitchen equipment, and signage reading 'CASHIER!' and 'LONGEST!!!'. A poster on the left advertises fried chicken products.
Corn Dog with Ketchup
A hand holds a corn dog on a wooden stick, wrapped in brown paper and drizzled with ketchup. The background shows part of a person wearing blue jeans and white shoes standing on a yellow floor.
Kitchen Interior with Staff Cooking
A person in black clothing is cooking at a large griddle in a commercial kitchen. The walls are yellow with decorative patterns and text reading 'the longest in japan'. Boxes labeled 'Gotham' are stacked nearby, along with cleaning supplies and food containers.
Harajuku Long Potato Sign
A large yellow sign advertising the longest potato in Japan, featuring a cutout of a long spiral potato and Japanese text reading '日本一の長さ体験' (Experience the longest in Japan). A woman stands to the left, partially visible.
Spiral Potato Chip
A hand holds a long, spiral-cut potato chip against a graffiti-style wall with phrases like 'LONG!', 'LOVE IT!', and 'YES!' visible in the background.
10th Anniversary Waffle
A hand holds a round waffle in a red cardboard holder, featuring embossed '10' and Japanese characters celebrating an anniversary. The background shows a brightly lit interior with yellow walls and blurred figures near a counter.
Crispy Fried Skewers
A clear plastic container filled with skewered, breaded food items, likely fried snacks or appetizers, resting on a stainless steel counter in what appears to be a commercial kitchen.
Fried Chicken Snack with Sauces
A hand holds a paper-wrapped fried chicken snack, likely a crispy breaded item, topped with zigzagged ketchup and mustard sauces. The background shows a tiled floor and partial views of people standing nearby.
Ice Cream Cone with Sprinkles
A close-up of a hand holding an ice cream cone filled with pink and yellow ice cream, topped with strawberries and colorful sprinkles. The background shows a tiled floor and part of another person sitting nearby.
Twisted Potato Chips and Drink
A person holds a tall spiral of fried potato chips on a stick, alongside a cup of orange-colored drink with straw. Another hand holds a paper bag containing what appears to be another snack item. The background features a gray wall with white Korean and Japanese characters and star patterns.
Cheese Stuffed Fried Food
A close-up of a golden-brown, crispy fried food item wrapped in brown paper and held by a hand. The food appears to be filled with melted cheese that is oozing out from the sides. The texture looks crunchy and appetizing.
10th Anniversary Waffle Cake
A hand holds a round, golden-brown waffle cake in a red and white cardboard box. The top of the cake features an embossed '10' surrounded by laurel leaves and Japanese characters below it. The box has a printed image of a coin-like design with similar text and includes 'Since 2023' on the side.
Corn Dog with Ketchup and Mustard
A close-up of a fried corn dog on a wooden skewer, drizzled with red ketchup and yellow mustard. The background shows an outdoor setting with stairs leading up to a building entrance, possibly part of a food court or street vendor area.
Korean Fried Chicken Shop Interior
Interior view of a Korean fried chicken shop kitchen. Two staff members are working at stainless steel fryers and prep stations. A large overhead sign reads 'GER!! LONGEST!!!'. Wooden paneling on the wall, yellow accent wall with wave design. Containers of batter-coated chicken pieces visible in foreground.
Spiral Potato Snack
A hand holds a spiral-cut potato snack on a stick, with a graffiti-style wall in the background featuring phrases like 'LONGER!!' and heart drawings.
Corn Dog Snacks
A close-up photo of two golden-brown, crispy corn dogs wrapped in brown paper and held by a hand wearing a black jacket. The background shows part of a stainless steel counter.
Burger Kitchen Interior View
Interior shot of a fast food kitchen with stainless steel counters, grills, and prep areas. A large overhead sign reads 'GER!! LONGEST!!!'. Yellow walls feature decorative patterns and signage including 'THE TASTIEST BURGER IN THE WORLD'. Baskets of buns and condiment containers are visible on the counter.
Harajuku Longest Treats Poster
A colorful promotional poster featuring Japanese street food items like churros and potato fries, with images of people enjoying them. The poster highlights 'The longest in Japan' and includes sections for soft cream and potato treats.
Food preparation scene with staff
Interior view of a food establishment showing staff preparing skewered items on a conveyor belt. One worker has pink and blue hair, wearing gloves and a mask. Another person is partially visible in the foreground. Stainless steel appliances are present, along with condiment bottles. A yellow wall features bold text: 'LONG! LONGER!! LONGEST!!!'.
Dutch Waffle Shop Interior
A first-person view inside a Dutch waffle shop, holding a freshly made waffle with '10' embossed on it. In the background, staff are preparing food behind the counter. A sign reads 'LONGER! LONGER!' and another displays 'Since 2015'. Outside, customers walk by.
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